Hi! I’m Reeve Mitchell (she/her), a 22-year-old public relations student from Denver, Colorado, currently finishing up my senior year at the University of Oregon. I’ve been hooked on Formula 1 since 2016, and over the years, my interest in the sport has evolved far beyond race weekends. What fascinates me most now is what happens off the track—how F1 teams and drivers craft their public image in such a high-stakes, global spotlight.

This blog explores the dynamic intersection of public relations and Formula 1. I’m especially interested in how PR professionals manage the layered narratives of the sport—from a driver’s personal brand to the broader identity of the team and even the business ventures drivers pursue outside the paddock. As F1 has exploded in popularity over the past few years, its media strategies have shifted dramatically, and I’m here to deep-dive into how it all works.

Whether you’re a fellow PR professional, a racing fan or just curious about the machine behind the marketing, I’m glad you’re here.